摘要
近年来，出境旅游成为旅游业中的又一新的热点，基于这种现状，本文采用南京禄口机场和扬州火车站的调研数据。通过建立一个解释出境旅游意愿的PROBIT模型的方法，来研究哪些是影响出境旅游决策的重要指标，得出了年龄、旅游偏好、学历、闲暇时间及周围人群的出境旅游多少是影响出境旅游意愿的重要指标的结论。
Outbound travel has become an invetiable trend in our tourism industry. Based on the data of investigation on Nanjing LuKou airport and Yangzhou train station,this article wants to discuss which the critical factor influences the decision-making of outbound travel for domestic residents by build a probit model which can explain the people＇s outbound desirability. The conclusion is that age, the preference of travel, the level of education, leisured time and the proportion of related group are the main points of index which can affect the people＇ outbound desirability.
