摘要
为了把握中国作为新兴的全球旅游业重要出境客源地的发展前景和变动趋势 ,本文从出境旅游市场发展规模、决策类型和价格影响、目的地偏好、旅游方式、消费能力等方面作了详细的分析 ,并提出了相应建议。
To have a thorough understanding of the trends and scale of China's outbound tourism market, this paper detailedly analyses the pattern of decision making, the impact of price, the preference of destination choice, the travel mode and the expenditure of the Chinese outbound tourists, and also offers some suggestions for the government and enterprises both in host countries and China.
出处
《旅游学刊》
CSSCI
北大核心
2002年第3期44-48,共5页
Tourism Tribune
基金
北京市教委人文社会科学研究项目 (0 1FK -4 2 )的阶段性研究成果
