摘要
面对加入WTO,中国企业需要主动迎接更大范围的挑战。一个重要的战略课题就是在全球范围树立自己的品牌形象,即品牌国际化。本文结合商标翻译实例,引进国际先进企业的品牌战略经验,尝试着为我国企业实现品牌国际化寻找合适的途径。
China＇s enterprises are faced with more challenges after China＇s entry into WTO. One priority of China＇ s enterprises is that they should build their own brands in the international markets. This paper, examplified by some cases of trademark translation, explores new appropriate ways for Chinese corporations to intemationlize their brands.
出处
《黑龙江对外经贸》
2006年第6期42-43,共2页
Heilongjiang Foreign Economic Relations and Trade
关键词
跨文化交际
商标翻译
品牌战略
intercultural commtmication
trademark translation
brand strategy
