摘要
研究采用随机抽样的方法,对沈阳市134名体育彩票忠实消费者和87名体育彩票一般消费者进行了问卷调查。调查结果表明,体育彩票忠实消费者与一般消费者在构成特征、消费心理特征、消费行为特征等方面存在差异:与一般消费者相比,忠实消费者中女性少;中年人居多,较一般消费者年龄大;收入水平高;中大奖的消费动机多于一般消费者,娱乐和消遣的消费动机少于一般消费者;消费能力高于一般消费者。
Used the random sampling, 134 loyal consumers and 87 ordinary consumers in sport lottery were investigated. The results showed that there was a difference between these consumers in the characteristics of constitute, consume mental and consume behavior. Comparing with ordinary consumers, in the group of loyal consumers, there are fewer women, middle aged is more, has higher income, the motives to get big prize is stronger than ordinary consumers.
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2006年第2期178-179,共2页
Journal of Tianjin University of Sport
