摘要
采用问卷调查等研究方法,揭示了足球彩票消费者的性别、年龄、收入等构成特征,购买地点、时间、方式、强度与频率等消费行为特征;以及购买动机、对足球彩票的认识、对玩法的态度、对足球彩票前景的判断等消费心理特征。
By the research methods of questionnaire and so forth, the present paper has revealed the characteristics of constitution of the football lottery consumers' sex, age, income, etc., the characteristics of consumptive behavior including the places, time, ways, intensity and frequency of buying lottery, etc., and the consumptive psychological characteristics of the purchasing intention, the understanding of football lottery, the attitude toward the rules, the judgment on the prospects of football lottery, etc.
出处
《上海体育学院学报》
CSSCI
北大核心
2003年第4期1-4,共4页
Journal of Shanghai University of Sport
基金
上海市体育局科研基金资助课题
关键词
上海
足球彩票
消费者
消费特征
购买动机
消费心理
Shanghai municipality
football lottery
consumers
consumptive behavior
consumptive psychology
character
