摘要
通过对浙江省体育彩票市场和消费行为的调查研究 ,结果表明 :体育彩票消费者以月收入为 5 0 1～ 15 0 0元的青年和中年人为主体 ;体育彩票消费者的消费心理比较成熟 ;体育彩票的最高奖金额为消费者的主动机 ;竞猜类体育彩票具有良好的市场前景。
This article analyzes the consuming behavior and sports lottery market in Zhejiang province. The result shows that the greatest consuming group is young and middle age people, their monthly income between 501~1500 yuan. Their consuming mind is comparatively mature, the main motivation is to get big prize. The prospect of guessing sports lottery has a better market.
出处
《中国体育科技》
北大核心
2002年第8期36-37,共2页
China Sport Science and Technology
关键词
体育彩票
消费
市场
浙江省
sports lottery
consumption
market
Zhejiang province
