摘要
目的信息框架对军校大学生决策的影响。方法被试随机分成三组,分别接受三种不同的信息框架,就自己面临的情景进行方案选择。结果接受正面框架实验情景的被试,两种方案选择人数比例相当(46.3%,53.7%);负面框架组的被试,大部分选择冒险方案(83.1%,16.9%);作为控制组的第三组被试,大部分被试仍选择冒险方案(67.3%,32.7%)。男性被试不论在正面框架还是负面框架中都倾向于冒险行为;而女性被试在正面框架中选择保守和选择冒险的人数比例几乎相等,但在负面框架中倾向于冒险行为的人几乎是保守行为的3倍。结论当信息从负面呈现时,军校大学生更喜欢冒险。
Objective To study the framing effect and risk decision-making on Chinese undergraduates. Methods Subjects were randomly designed to three groups and received different information framing respectively. They were asked to choose program A or B. Results Of the participants who received the survival format, 46.3%opted for Program A-the risk-averse alternative and 53.7% chosen the risky option. Only 16, 9% of the participants who reeeived the mortality format opted for Program A-the identical risk-averse alternative. A 2 （flaming） 2 （response） chi-square test revealed significant difference, X^2=26. 193, P〈0. 000. Of the participants who received a format with both survival and morality data, 67.3% preferred the risk-seeking alternative. The majority of men were apt to the riskier option whether in positive or negative format. As to women, while in the poshive frame the preferences for the risky option were almost the same as the preferences for the safe option （44.9% vs 55.1% ）, in the negative frame the preferences for the risky option were almost triplication the preferences lot the safe option （71.2% vs 28.8% ）. Conclusion Chinese military undergraduates are more risk-seeking.
出处
《中国行为医学科学》
CSCD
2006年第2期155-156,共2页
Chinese Journal of Behavioral Medical Science
关键词
框架效应
风险情景
决策
Framing effect Risky scenario
Decision-making
