摘要
对大规模定制的已有研究,多是从生产制造模式角度出发。本文基于战略角度对大规模定制进行了有益的探讨,首先对大规模定制的战略逻辑和为企业带来竞争优势的根源进行了分析,然后具体架构该战略体系,具体包括企业的战略定位及竞争力模型分析、面向大规模定制的企业资源和能力的识别与构建和支持大规模定制实现的平台战略框架等．
This paper focuses on studying mass customization from the perspective of strategy instead of manufacturing model. The strategic positioning, the competitive forces model and the system of required strategic resources and competences of enterprises under the environment of customization are analyzed. A framework of platform strategy which aid mass customization to turn into reality is proposed as well.
