摘要
客户导向型供应链管理模式体现了价值增值和客户满意的管理思想。通过流程管理带动整个供应链中信息流、资金流和物流的良性运作,以及供应链中的价值增值活动,创造和提高客户价值,降低其价值成本,达到客户价值最大化的目标。在客户导向型供应链管理模式中,客户始终置于整个供应链的中心地位,要求供应链的所有成员绝对重视客户的实际需求,克服了传统供应链将客户置于末端而产生的滞后效应。本文提出了实现这一供应链管理体系的若干策略和绩效评价的主要指标。
The value-added and customer's satisfied management thought are reflected in the supply chain management of customer-oriented. The flow management drive the information flow, funds and logistics are excellent in the supply chain, create and improve customer's value, reduce its value cost, reach the goal that customer's value maximizes. The research begins with the concept of the supply chain management of customer-oriented, and to give some recommendations on how to realize this supply chain, and major indicator for evaluation in the performance the supply chain.
出处
《中南财经政法大学学报》
CSSCI
北大核心
2004年第4期69-73,共5页
Journal of Zhongnan University of Economics and Law
关键词
供应链管理
客户导向
价值最大化
Supply Chain Management
Customer-oriented
Value Maximizing
