摘要
在新经济社会里,市场营销迎来了一个多变且未知的时代。中国企业在这样的条件下,面对环境的不确定性和复杂性,正在经历一个严峻的挑战。以全球化、市场化的眼光,以变应变,不断创新,才能在未来的竞争中立于不败之地。从营销理念的角度,对未来的发展趋势做出分析,并对营销的国际化和本土化问题进行探讨。
In the new economic society, the marketing welcomes a changeable and unknown era. Chinese enterprise under such conditions, facing the uncertainty and complexity of the environment, experiencing a severe challenge. With the eyes of the globalization, marketing, meeting an emergency in order to change, innovate constantly, could be in the invincible position in the competition neutrality in the future. This text is from the angle of the marketing theory, the development trend to future is made and analyses, and the internationalization to marketing and market-oriented question are probed into.
出处
《哈尔滨商业大学学报（社会科学版）》
2004年第3期26-28,共3页
Journal of Harbin University of Commerce:Social Science Edition
