摘要
在零售业市场竞争日趋激烈的情况下,准确的市场定位,是中小型超市成长、发展的关键。文章结合案例,分析了中小型超市的市场环境、竞争者及消费者,提出了相应的定位策略。
With the increasing fierce competition of the retail markets,properly positioning is the important to run a moderate or little supermarket.The paper analyses marketing environment,competitor and consumer of the supermarket,and then proposes countermeasures of marketing positioning.
出处
《郑州航空工业管理学院学报（社会科学版）》
2003年第3期32-33,共2页
Journal of Zhengzhou University of Aeronautics(Social Science Edition)
