摘要
对国内几种期刊的广告经营进行了分析,并提出了期刊广告经营的相关策略。
This paper makes analysis on the advertisement operation of some domestic periodicals, and puts forward some relative tactics of periodical's advertisement operation.
出处
《科技情报开发与经济》
2003年第11期56-57,共2页
Sci-Tech Information Development & Economy
关键词
广告
期刊
经营策略
advertisement
periodical
operation tactics
