摘要
简述了专业期刊广告信息传播利用的意义。对目前影响其传播利用效果的因素进行了分析 ,并提出对策 ,目的是为了充分发挥期刊广告的信息功能。
This paper discusses the significance of spread and utilization of advertisement information on specialized periodical, analyzes factors of influence spread and utilization effect, puts forward countermeasures for purpose of giving full play to information, educational and cultural function of advertisement information on periodical.
出处
《太原科技》
2002年第2期12-13,共2页
Taiyuan Science and Technology
关键词
专业期刊
广告信息
传播
利用
specialized periodical, advertisement information, spread, utilization
