摘要
采用市场调查与文献资料相结合的研究方法,分析了上海市体育彩票市场的现状、存在的问题、影响发展的主要因素,并就体育彩票的营销理念、游戏规则、销售网络等问题提出发展对策。
Using the research method of combining market investigation with literature, the author has analyzed the status quo of the sports lottery market in Shanghai municipality, the existent problems and the main factors influencing the development, and in the meantime, put forward the countermeasures for the development in the matter of marketing idea, game rules, selling network and so on.
出处
《上海体育学院学报》
CSSCI
北大核心
2003年第4期9-13,共5页
Journal of Shanghai University of Sport
基金
上海市体育局科研基金资助课题
