摘要
从功能语法的角度对英语广告语篇中词汇语法层的分析,可以揭示广告语篇对不同性别身份的建构过程。在针对男性消费者时,语篇更强调其主动性和创造性,并使其身份趋于主体化;在针对女性消费者时,语篇更注重其心理的内敛性和行动的被动性,并使其身份趋于客体化。此外,功能分析方法是性别语言研究中的有效手段。
Through the analysis of the lexicogrammatical level from a functional perspective, this paper explores the construction process of gender identity in English advertisements. It is found that the advertising text tends to emphasize the subjectivity and creativity when aimed at male consumers, but focus on the psychological process and objectivity when aimed at female consumers. The study also reveals that functional analysis is an effective approach to gender language study.
出处
《解放军外国语学院学报》
北大核心
2003年第2期21-26,共6页
Journal of PLA University of Foreign Languages
关键词
性别
身份
功能分析
gender
identity
functional analysis
