摘要
阐述了数据挖掘是CRM的核心,客户的信息通过数据挖掘工具进行加工,提取出有用的信息,为企业综合决策提供依据。介绍了数据挖掘的概念、过程、目标、CRM中数据挖掘的主要方法以及数据挖掘的广阔的前景。
The paper states that datamining is the centre of CRM.Useful information are drawn up from customers' information having been processed through datamining so that a synthetic decision can be abtained on the ground in an enterprise.The introduction is made of datamining conception,procedure,target and main methods for datamining as well as its developing prospect.
出处
《辽宁工学院学报》
2002年第6期8-9,共2页
Journal of Liaoning Institute of Technology(Natural Science Edition)
