摘要
研究针对文旅融合背景下古镇文化认同感减弱和设计同质化问题,旨在探索将集体记忆理论融入周庄古镇文创设计,以增强地方认同感,促进文化活态的传承。研究通过分析古镇文创的发展现状,从集体记忆视角出发,提出重构记忆脉络文化图谱、转译记忆元素多维感知、构建沉浸式互动体验以及营造地方情境共鸣四项设计策略,并结合设计实践,验证设计策略的可行性。以期为古镇文创提供新的思路,也为同类古镇的创新发展提供有益参考。
This research aims to address the issues of weakened cultural identity and design homogeneity in ancient towns under the background of cultural and tourism integration.It seeks to explore the integration of collective memory theory into the cultural and creative design of Zhouzhuang Ancient Town to enhance local identity and promote the dynamic inheritance of culture.By analyzing the current development status of cultural and creative industries in ancient towns and starting from the perspective of collective memory,this research proposes four design strategies:reconstructing the cultural map of memory context,translating multi-dimensional perception of memory elements,building immersive interactive experiences,and creating local context resonance.Combined with design practice,the feasibility of these design strategies is verified.It is expected to provide new ideas for the cultural and creative industries of ancient towns and also offer useful references for the innovative development of similar ancient towns.
作者
朱希文
李锋
ZHU Xiwen;LI Feng(School of Art and Design,Zhejiang Sci-Tech University,Hangzhou 311103,China)
出处
《工业设计》
2026年第3期125-128,共4页
Industrial Design
关键词
工业设计
集体记忆
周庄古镇
古镇文创
产品设计
Industrial Design
Collective Memory
Zhouzhuang Ancient Town
Cultural and Creative Design of Ancient Town
Product Design
