摘要
文章基于文化资源探索翠华山文化创意产品设计的新思路。首先,对文化资源和文化创意产品的特点进行综合分析,随后通过实地考察和文献资料对翠华山的资源进行整理分析,挖掘翠华山的特色文化资源。其次,提出提取地质遗迹特色资源、打造地域文化IP形象、开发系列化文化创意产品、线上线下一体化营销等设计策略。最后,提炼出翠华山特有的文化符号和意象并融入设计中,得到一系列具有翠华山文化精神内涵与审美趣味的文化创意产品设计。以期以翠华山文化为灵感,打造富有创意的产品,以其趣味性和灵动性,将文化内涵生动地传递给大众。
Based on cultural resources,this paper explores a new idea for the design of Cuihua mountain cultural creative products.First of all,the characteristics of cultural resources and cultural creative products are comprehensively analyzed,and then the resources of Cuihua Mountain are sorted out and analyzed through field investigation and literature materials,and the characteristic cultural resources of Cuihua Mountain are excavated.Secondly,it puts forward design strategies such as extracting characteristic resources of geological relics,creating regional cultural IP image,developing serialized cultural creative products,and integrating online and offline marketing.Finally,the unique cultural symbols and images of Cuihua Mountain are extracted and integrated into the design,and a series of cultural creative product designs with the cultural spiritual connotation and aesthetic taste of Cuihua Mountain are obtained.With Cuihua mountain culture as inspiration,to create creative products,with its interest and agility,will vividly convey the cultural connotation to the public.
作者
郭倩倩
陈彬
GUO Qianqian;CHEN Bin(School of Fashion and Art Design,Xi'an Polytechnic University,Shanxi,Xi'an 710000,China)
出处
《工业设计》
2025年第2期138-141,共4页
Industrial Design
关键词
工业设计
文化资源
翠华山
文化创意产品
应用
Industrial Design
Cultural Resources
Cuihua Mountain
Cultural and Creative Products
Application
