摘要
体育赛事作为兼具多元属性的文化形态,正成为赋能乡村振兴的重要力量。本文运用文献资料法、逻辑分析法等研究方法,探讨体育赛事赋能乡村振兴的价值意蕴、现实困境与实践路径。研究发现:体育赛事文化赋能乡村振兴,在经济层面可激活旅游消费、推动农产品品牌化发展与产业深度融合;在文化层面能传承创新乡村文化、增强村民身份认同与文化自信;在社会层面可提升乡村活力、凝聚社群力量、优化乡村治理效能。但当前实践中仍面临基础设施薄弱、专业人才匮乏、资金投入不足、文化挖掘不深、赛事特色缺失等现实困境。对此,需通过强化基础设施建设、构建专业化人才培育体系、拓宽多元化资金渠道、深挖乡村文化内涵并打造特色赛事IP等举措,充分释放体育赛事赋能效能,助力乡村全面振兴与城乡融合高质量发展。
Sports events,as a multifaceted cultural form,have emerged as a significant catalyst for rural revitalization.Through literature research and logical analysis,this study examines the significance,practical challenges,and implementation pathways of leveraging sports events to empower rural development.Findings indicate that sports events contribute to rural revitalization across three dimensions:economically,by stimulating tourism and consumption,promoting agricultural product branding,and fostering industrial integration;culturally,by preserving and innovating rural traditions,reinforcing local identity,and boosting cultural confidence;and socially,by enhancing community vitality,strengthening social cohesion,and improving rural governance efficacy.Nevertheless,challenges persist,including inadequate infrastructure,a shortage of skilled professionals,limited funding,superficial cultural integration,and a lack of distinctive event characteristics.To address these issues,we propose strengthening infrastructure,establishing professional talent development mechanisms,diversifying funding sources,deepening the cultural embeddedness of events,and creating unique event IPs.These measures will maximize the catalytic role of sports events in advancing comprehensive rural revitalization and promoting high-quality urban rural integration.
作者
胡轩铭
陈培友
Hu Xuanming;Chen Peiyou(College of Physical Education and Sports Science,Nanjing Normal University,Nanjing 210023,China)
出处
《体育科技文献通报》
2026年第1期111-113,123,共4页
Bulletin of Sport Science & Technology
基金
2024年国家体育总局决策咨询研究项目重大项目“新时代我国体校科学化发展研究”(项目编号:2024-A-05)。
关键词
体育赛事文化
乡村振兴
价值意蕴
现实困境
实践路径
sports event culture
rural revitalization
value significance
practical challenges
implementation pathways
