摘要
社交媒体的广泛普及为食品品牌数字化营销给予了全新的发展契机,本文详细剖析社交媒体在食品品牌营销里的应用现状、主要模式以及未来趋势,研究显示,内容营销、KOL合作、直播带货和私域流量运营等模式借助精准触达消费者、提高互动性以及传递品牌价值,切实提升了食品品牌的知名度与销量。品牌要结合自身定位,整合社交媒体平台特性和数字化技术,制定创新营销策略,适应快速变化的市场环境并达成可持续发展。
The widespread popularity of social media has provided a new development opportunity for digital marketing of food brands.This article analyzes in detail the current application status,main models and future trends of social media in food brand marketing.Research shows that models such as content marketing,KOL cooperation,live streaming and private domain traffic operation have effectively improved the popularity and sales of food brands by accurately reaching consumers,improving interactivity and delivering brand value.Brands should combine their own positioning,integrate the characteristics of social media platforms and digital technologies,formulate innovative marketing strategies,adapt to the rapidly changing market environment and achieve sustainable development.
作者
朱金菊
ZHU Jinju(Zhengzhou Business University,School of Management,Gongyi 451200,China)
出处
《现代食品》
2026年第1期184-186,共3页
Modern Food
