摘要
本文以重庆渝中区为例,探讨新发展理念下红色旅游的高质量发展。通过构建红色旅游高质量发展评价指标体系,结合问卷调查法对游客、景区工作人员和社区居民的数据进行收集与分析,全面评估重庆渝中区红色旅游的现状与发展水平。研究发现,当前红色旅游发展面临游客投诉处理滞后、资源保护不到位、产业结构不合理、区域发展不平衡以及供需活力不足等问题。基于此,本文提出了构建共建共享机制、加强红色文物保护与生态教育、推动红色旅游产业融合与协调发展、深入挖掘红色文化内涵等改进路径。
This paper takes Chongqing's Yuzhong District as a case study to explore the high-quality development of red tourism under the new development concept.By constructing a red tourism high-quality development evaluation index system and using questionnaire surveys to collect and analyze data from tourists,scenic area staff,and community residents,the study comprehensively assesses the current status and development level of red tourism in Yuzhong District.The research finds that the development of red tourism currently faces several issues,including inefficient handling of tourist complaints,insufficient resource protection,an unreasonable industrial structure,unbalanced regional development,and insufficient supply-demand vitality.In response to these issues,the paper proposes improvement measures,such as building a shared development mechanism,strengthening the protection of red cultural heritage and ecological education,promoting the integration and coordinated development of the red tourism industry,and further exploring the red cultural connotations.
作者
耿蕊
王洪利
Geng Rui;Wang Hongli
出处
《文化产业研究》
2025年第2期69-82,共14页
Cultural Industry Research
基金
伊犁师范大学提升学科综合实力专项项目“新疆红色旅游思想政治教育价值的实现路径优化研究”(22XKSY46)的阶段性成果。
关键词
新发展理念
红色旅游
高质量发展
重庆渝中区
New Development Concept
Red Tourism
High-Quality Development
Chongqing
Yuzhong District
