摘要
本文从农产品包装设计现状出发,分析了当前开封农产品包装设计存在的问题,以及新媒体时代为其设计带来的新机遇。从设计实际应用的角度,将以用户为中心的服务设计理念融入农产品包装设计的范围层、战略层、结构层、表现层。通过服务设计思维来突出农产品视觉元素特征,增进消费者与地域文化的共鸣,从而从多维度提升开封农产品包装的市场销售与文化传播和交流效率。
Starting from the current situation of agricultural product packaging design,this article analyzes the existing problems in the packaging design of agricultural products in Kaifeng at present,as well as the new opportunities brought by the new media era to its design.From the perspective of practical application in design,the user-centered service design concept should be integrated into the scope layer,strategic layer,structural layer and presentation layer of agricultural product packaging design.By highlighting the visual element characteristics of agricultural products through service design thinking,the resonance between consumers and regional culture can be enhanced,thereby improving the market sales,cultural dissemination and exchange efficiency of Kaifeng agricultural product packaging from multiple dimensions.
作者
魏妍妍
于欣然
WEI Yan-yan;YU Xin-ran(Changchun University of Technology,Changchun 130102,China)
出处
《绿色包装》
2025年第12期70-73,共4页
Green Packaging
基金
吉林省教育厅社会科学研究项目(中国平面设计文化基因与传承研究JJKH20240869SK)。
关键词
包装设计
服务设计
设计策略
packaging design
service design
design strategy
