摘要
在市场竞争日益激烈的背景下,产品包装的功能已从标识商品、促进销售,延伸至维系消费者与品牌的情感联结。情感永续设计理念强调情感记忆与品牌的持久关系,为陶瓷包装设计提供了创新视角。从情感永续的概念出发,探讨其在引导消费、塑造品牌及提升销售中的作用,并分别从表现层(色彩、图案、材料)、行为层(结构、交互、技术)和叙事层(故事、场景、反思)3个维度,系统阐述该理念在陶瓷包装设计中的具体应用路径。研究旨在通过情感化设计提升产品的文化内涵与使用体验,为创作具有持久情感价值的陶瓷包装提供理论参考与实践借鉴。
Under the background of increasingly fierce market competition,the function of product packaging has extended from identifying goods and promoting sales to maintaining the emotional connection between consumers and brands.The concept of emotional sustainability design emphasizes the lasting relationship between emotional memory and brand.and provides an innovative perspective for ceramic packaging design.Starting from the concept of emotional sustainability this paper discusses its role in guiding consumption,shaping brand and improving sales,and systematically expounds the specific application paths of this concept in ceramic packaging design from three dimensions:expressive layer(color,pattern,material),behavioral layer(structure,interaction,technology)and narrative layer(story,scenario,reflection).The research aims to enhance the cultural connotation and use experience of products through emotional design,providing theoretical reference and practical reference for the creation of ceramic packaging with lasting emotional value.
作者
王惠
WANG Hui(Pingdingshan Vocational and Technical College,Pingdingshan 467000,Henan,China)
出处
《上海包装》
2025年第11期198-200,共3页
Shanghai Packaging
关键词
情感永续
陶瓷包装
设计策略
用户体验
可持续发展
emotional sustainability
ceramic packaging
design strategy
user experience
sustainable development
