摘要
红色旅游以旅游为形式、以体验为介质传承红色精神,红色旅游体验的质量直接关系着爱国主义教育的效果与社会主义现代化的进程,然而,其源于何处、生成过程如何、应当如何科学测量等问题目前尚未受到关注。文章聚焦红色旅游体验,通过两个子研究揭示红色旅游体验的生成机理,并确定其结构测度。研究一基于旅游场理论,拆解了红色旅游体验的生成情境——红色旅游场,发现红色旅游场通过情感移入、认知印刻、精神洗礼3条作用路径与旅游者产生深度交互,进而生成本真体验、阈限体验、聚合体验和思悟体验4个维度的红色旅游体验。研究二在研究一的基础上,开发并检验了红色旅游体验的测量量表,发现红色旅游体验的测量模型包含4个维度与16个题项,且具有良好的信度和效度水平。该研究完成了对红色旅游体验生成过程的前向溯源,构建了红色旅游体验的结构测度模型,为该领域的实证研究提供了理论参考和研究工具,夯实了红色旅游体验的理论基础。
Red tourism conveys red culture by using tourism as its form and experience as its medium.The quality of red tourism experience is directly related to the effectiveness of patriotic education and the process of socialist modernization.This research reveals the generation process and develops a measurement scale for red tourism experience through two studies.Based on tourism field theory,Study 1 deconstructed the generating context of red tourism experience—the red tourism field—explored how red tourism experience is generated within this field,and refined its structural dimensions.First,red tourism experience is generated within the red tourism field.The red tourism field consists of the red tourism aura field and the red tourism behavior field,which together provide a contextual stage for the generation of red tourism experience.The red tourism aura field emphasizes the ambient effect created by pre-existing and pre-designed external elements,reflecting the background environment of the red tourism destination.Surrounded by this aura field,every behavior of the tourists becomes distinctive,forming the red tourism behavior field,which highlights the immersive effect generated by tourists'reactive and interactive behaviors.The red tourism aura field and red tourism behavior field are intertwined,forming a complete and unique red tourism field.Second,the red tourism field influences tourists through emotional triggering,cognitive imprinting,and spiritual renewal,thereby forming the red tourism experience.Finally,the resulting red tourism experience includes four dimensions:authentic experience,liminality experience,aggregate experience,and insight experience.Thus,this study systematically reveals the formation mechanism of red tourism experience.Study 2 further developed and validated the red tourism experience scale.Red tourism experience is a multidimensional and complex concept consisting of authentic experience,liminality experience,aggregate experience,and insight experience.Following the scale development procedure,this study developed a measurement scale for red tourism experience.First,the initial scale was formed through constructing initial entries and item purification.Second,via a two-stage questionnaire collection,and using exploratory factor analysis and confirmatory factor analysis,it was confirmed that the red tourism experience measurement model can be represented as a comprehensive model with 4 dimensions and 16 items.The reliability and validity of the scale reach an ideal level,and the measurement items accurately reflect the red tourism experience.As a result,this research provides theoretical contributions and practical insights in the following aspects.First,based on tourism field theory,it reveals the generation mechanism of red tourism experience,completing a forward tracing of its formation process.Second,it constructs a structural model of red tourism experience,which deepens the understanding of its dimensions and strengthens the theoretical foundation.Third,it develops a measurement scale for red tourism experience,providing a theoretical reference and research tools for empirical studies in this field.
作者
吴艾凌
姚延波
贾广美
WU Ailing;YAO Yanbo;JIA Guangmei(School of Tourism and Media,Chongqing Jiaotong University,Chongqing 400074,China;College of Tourism and Service Management,Nankai University,Tianjin 300350,China;Shenzhen Tourism College,Jinan University,Shenzhen 510632,China)
出处
《旅游学刊》
北大核心
2025年第12期107-124,共18页
Tourism Tribune
基金
重庆市社会科学规划项目“重庆红色文旅空间的叙事体系建构与国家认同形塑研究”(2025BS079)
重庆市教育委员会人文社会科学研究项目“红色旅游对国民精神素养的提升机制研究”(25SKJD121)
重庆市教育科学规划课题“生成式人工智能引领高校教师角色重构与教学创新能力提升路径研究”(K25YY2070068)
国家自然科学基金项目“携老带幼旅游中多主体价值共创形成及影响机制:以夹心世代为主线的研究”(72302098)共同资助。
关键词
红色旅游
红色旅游体验
红色旅游场
生成机理
量表开发
red tourism
red tourism experience
red tourism field
generation mechanism
scale development
