从传播学角度研究琼台红色文化创新性传承路径

Study the Innovative Inheritance Path of Qiongtai Red Culture from the Perspective of Communication Studies

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摘要该文从传播学角度研究琼台红色文化创新性传承的对策和路径,主要围绕传播主体、传播媒介和传播受众三个维度展开。该文探讨了琼台红色文化的重要性,并从传播学视角提出了提高传播效率、实现红色文化遗产创新性传承的问题。研究发现,当前红色文化传播过程中存在的问题主要表现在传播主体责任意识不足、媒介资源融合不够以及传播受众需求把握不准确等方面。针对这些问题,该研究提出了优化传播效果的对策,包括提升传播主体责任意识、积极融合媒介资源以及把握传播受众需求等。研究旨在加速建设琼台红色旅游创新发展研究基地,为琼台红色文化的传播效果优化提供路径和策略支持。 This article studies the strategies and pathways for the innovative inheritance of Qiongtai red culture from the perspective of communication studies.It mainly revolves around three dimensions:communication subject,communication media,and communication audience.The paper explores the importance of Qiongtai red culture and proposes issues related to improving communication efficiency and achieving innovative inheritance of red cultural heritage from the perspective of communication studies.The research found that the current problems in the communication process of red culture mainly manifest in insufficient awareness of communication subjects'responsibilities,inadequate integration of media resources,and inaccurate understanding of communication audience demands.In response to these issues,the paper proposes measures to optimize communication effectiveness,including enhancing the awareness of communication subjects'responsibilities,actively integrating media resources,and understanding the demands of communication audiences.The ultimate goal is to accelerate the establishment of a research base for the innovative development of Qiongtai red tourism and provide support in terms of pathways and strategies for optimizing the communication effectiveness of Qiongtai red culture.

作者李娇妮裴锦花杜文忠 LI Jiaoni;PEI Jinhua;DU Wenzhong(School of Preschool Education,Qiongtai Normal University,Haikou Hainan,571100,China;School of Literature,Qiongtai Normal University,Haikou Hainan,571100,China)

机构地区琼台师范学院学前教育学院琼台师范学院文学院

出处《文化创新比较研究》 2025年第35期34-38,共5页 Comparative Study of Cultural Innovation

基金海南省琼崖革命研究中心课题资助项目“新形势下琼台红色文化创造性转化与创新性发展研究”(项目编号:qgzx202203)的成果之一。

关键词琼台红色文化传播主体传播媒介传播受众创新性传承路径 Qiongtai red culture Communication subject Communication media Communication audience Innovative inheritance Pathways

分类号 G127 [文化科学]