摘要
随着城市化进程加快,视觉符号作为城市文化传播与形象建构的重要载体,其科学设计和系统评价日益受到重视。本研究目的是基于模糊层次分析法,构建涵盖视觉审美性、信息传达性、文化表达性和社会影响力四个维度的城市视觉符号评价指标体系。结合小组访谈和专家问卷确定各指标相对重要性并构建模糊评价矩阵,运用模糊数学原理,计算各评价要素的权重值,为设计实践提供量化依据。以澳门地区历史城区为案例进行设计与应用,研究提取城市典型文化元素构建视觉系统,并通过模糊综合评价法进行满意度分析。结果显示,设计方案在文化表达与视觉审美方面表现突出,整体满足预期目标。研究验证了该方法在视觉符号设计中的可行性与科学性,为城市视觉系统构建提供理论与方法支持。
With the accelerating process of urbanization,visual symbols have increasingly become critical carriers for urban cultural communication and image construction,thereby drawing growing attention to their scientific design and systematic evaluation.This study adopts the Fuzzy Analytic Hierarchy Process(FAHP)to establish an evaluation index system for urban visual symbols,encompassing four key dimensions:visual aesthetics,information transmission,cultural expression,and social impact.Through a combination of focus group interviews and expert questionnaires,the relative importance of each indicator is determined,and a fuzzy evaluation matrix is constructed.By applying principles of fuzzy mathematics,the weight of each evaluation element is calculated to provide a quantitative basis for design practice.Using the Historic Centre of Macao as a case study,the research extracts representative cultural elements of the city to build a visual identity system,followed by satisfaction analysis through a fuzzy comprehensive evaluation method.The results indicate that the design performs especially well in cultural expression and visual aesthetics,meeting the overall design expectations.This research validates the feasibility and scientific rigor of the proposed method and offers a theoretical and methodological reference for the development of urban visual systems.
作者
王贞
王伯勋
WANG Zhen;WANG Boxun(College of Art and Design,Guangdong University of Science and Technology,Dongguan,Guangdong,523083,China;Faculty of Innovation and Design,City University of Macao,Macao,999078,China)
出处
《家具与室内装饰》
北大核心
2025年第10期129-136,共8页
Furniture & Interior Design
基金
江苏高校哲学社会科学研究一般项目(2023SJYB1461)
江苏省教育科学规划课题青年专项(C/2023/01/37)
教育部中华优秀传统文化专项课题(A类)重点项目(尼山世界儒学中心/中国孔子基金会课题基金项目):“交织与共生——澳门历史城区建筑装饰研究”(23JDTCA010)
澳门特别行政区科学技术发展基金资助(0036/2022/A)
国家艺术基金艺术人才培训项目(2024-A-05-110-622)。
