摘要
本研究立足于文旅共生语境,针对南京文创产品包装设计存在的文化符号表意模糊、技术应用滞后、产业链协同不足等问题,通过文献研究、案例分析相结合的方法,探究其创新发展路径。南京文创包装设计需构建核心层、外延层与精神层三层转译体系,实现文化基因的深度解码与创新表达。同时融合AR技术、材料应用与场景化体验,依托产学研协同与政策支持,推动技术赋能与产业链整合,最终形成“文化叙事—设计表达—产业生态”三位一体的文旅共生路径。
Based on the context of cultural tourism symbiosis,this study focuses on the problems of cultural symbol meaning ambiguity,lagging technology application,and insufficient industrial chain coordination in the packaging design of Nanjing cultural and creative products,and explores the path of innovation and development through a combination of literature research and case analysis.Nanjing cultural and creative packaging design needs to build a three-layer translation system of core layer,extension layer and spiritual layer,realize the deep decoding and innovative expression of cultural genes,and at the same time integrate AR technology,material application and scene experience.Relying on the synergy of industry,university,and research,as well as policy support,it promotes technology empowerment and industrial chain integration,ultimately forming a“cultural narrative-design expression-industrial ecology”three-in-one path of cultural tourism symbiosis.
作者
马丽娜
MA Li-na(Jiangsu Economic and Trade Vocational and Technical College,Nanjing 211168,China)
出处
《绿色包装》
2025年第9期154-157,共4页
Green Packaging
关键词
文旅共生
文创产品包装
文化符号转译
产学研协同
cultural tourism symbiosis
cultural and creative product packaging
cultural symbol translation
industry-university-research cooperation
