摘要
淮盐在中国盐业发展进程中占据关键位置。在消费者日益追求商品文化内涵与品质的当下,将淮盐文化历史、制作技艺与现代文创伴手礼包装设计相融合,帮助淮盐文创产品提升品牌价值与地域文化影响力,具有积极的设计研究意义。本文深度挖掘盐文化内涵,将淮盐制作技艺的历史渊源、发展脉络、工艺特点等,以版画风格的插画形式呈现于连云港特色文创伴手礼品牌“连云盐韵”的包装之上,使消费者在开启礼盒的过程中仿佛穿越时空,感受淮盐文化的博大精深,从而为连云港旅游文创设计注入新活力。
Huai salt holds a key position in the development process of China’s salt industry.In the current era when consumers increasingly pursue the cultural connotation and quality of products,integrating the cultural history,production techniques of Huai salt with modern cultural and creative souvenir packaging design can help enhance the brand value and regional cultural influence of Huai salt cultural and creative products,which has positive design research significance.This paper delves deeply into the connotation of salt culture,presenting the historical origin,development context,and technological features of Huai salt-making techniques in the form of illustrations in the style of prints on the packaging of“Lianyun Salt Rhythm”,a characteristic cultural and creative souvenir brand of Lianyungang.This enables consumers to feel as if they have traveled through time and space when opening the gift box,experiencing the profoundness and vastness of Huai salt culture.This will thus inject new vitality into the tourism cultural and creative design of Lianyungang.
作者
卞佳佳
潘美秀
BIAN Jia-jia;PAN Mei-xiu(Jiangsu Ocean University,Lianyungang 222000,China)
出处
《绿色包装》
2025年第8期68-71,86,共5页
Green Packaging
基金
江苏海洋大学2025年大学生创新训练计划省级一般项目(盐迹版语——非遗制盐场景插画包装设计研究)。
关键词
淮盐制作技艺
插画设计
文创包装
Huai salt production technique
illustration design
cultural and creative packaging
