摘要
当前,游戏玩家在隐性或显性的消费主义规训下,在游戏世界中的氪金行为频率不断攀升。因此,深入分析游戏玩家在游戏氪金行为背后的多维度动机具有重要的研究价值。在消费符号理论的指导下,借助问卷调查和文献研究,发现审美标准在经过符号制造、符号传播等,不断内化于玩家的氪金行为之中,最终在游戏世界中形成氪金狂欢与审美狂潮。
Nowadays,under both implicit and explicit forms of consumerist discipline,game players are engaging in in-game purchasing behaviors with increasing frequency.Therefore,it is of significance to conduct an in-depth analysis of the multidimensional motivations behind such behavior.Guided by the theory of consumption symbolism,and employing methods such as questionnaire surveys and literature review,this study reveals that aesthetic standards are gradually internalized into players’spending practices through processes such as symbol production and symbol dissemination.Ultimately,this internalization contributes to a frenzy of spending and aesthetic trends within the gaming world.
作者
张慧玲
孙慧媛
ZHANG Hui-ling;SUN Hui-yuan
出处
《新闻知识》
2025年第4期69-76,95,共9页
News Research
基金
山西省高等学校教学改革创新项目(项目编号:J20230580)的成果。
关键词
消费符号
游戏氪金行为
审美标准
建构机制
consumer symbols
in-game purchasing behavior
aesthetic standards
constructive mechanism
