摘要
在全球化与信息化背景下,新质生产力为研学旅游产品设计提供了创新视角与实践路径。本文梳理了文旅、教育两部门在研学领域的定位差异,剖析了当前研学旅游产品设计存在的产品同质化、研学深度不足、个性化缺失、监管缺位及产品迭代缓慢等现实困境。基于新质生产力理论,构建了“顶层驱动—核心设计—执行反馈”三阶递进式设计模型,并提出了以政策导向与市场需求优化顶层设计、以技术创新深化教育场景构建、以生态理念推动资源可持续开发、以教育融合完善课程体系设计、以数据驱动构建质量闭环管理等实施建议,旨在推动教育与旅游深度融合,为研学旅游产品迭代升级提供理论与实践参考。
Against the backdrop of globalization and informatization,new-quality productive forces offer an innovative perspective and practical pathway for the design of study-tour products.This paper clarifies the divergent roles that culture-tourism and education authorities play in the study-tour domain,and then diagnoses five persistent problems:product homogenization,shallow educational depth,lack of personalization,regulatory gaps,and sluggish iterative upgrading.Grounded in the new-quality productive forces theory,a three-stage progressive design model of"top-level driving,core design,implementation feedback"is proposed.Five implementation strategies are advanced:(1)refine top-level design by aligning policy incentives with market demand;(2)deepen educational-scene construction through technological innovation;(3)promote sustainable resource development under ecological principles;(4)optimize curriculum systems via stronger education-tourism integration;and(5)build a closed-loop quality-management system driven by data.The aim is to foster deep integration of education and tourism and to provide both theoretical guidance and practical reference for the iterative upgrading of study-tour products.
作者
苑永波
YUAN Yongbo(Heilongjiang Institute of Teacher Development)
出处
《中国校外教育》
2025年第4期25-34,共10页
AFTERSCHOOL EDUCATION IN CHINA
基金
黑龙江省哲学社会科学研究项目“数字化赋能研学旅行高质量发展策略研究”(项目编号:23JYD086)。
关键词
新质生产力
研学旅游
产品设计
教育融合
New-quality Productive Forces
Study Tour
Product Design
Education Integration
