摘要
数字技术为传统文化传承提供新机遇,人工智能生成内容(AIGC)推动文创产业向智能化、个性化转型。本研究聚焦耀州窑陶瓷文创的数字化创新与产业升级,系统探讨AIGC在文化基因挖掘、设计重构与产业链优化中的赋能机制。研究表明,AIGC通过深度学习和跨模态生成技术,实现耀州窑文化符号的数字化转译与动态表达,构建智能传播与沉浸式体验路径,形成全链条产业升级模型,为非遗数字化提供理论与实践支撑。
Digital technologies offer new opportunities for the inheritance of traditional culture,with Artificial Intelligence Generated Content(AIGC)accelerating the cultural and creative industries toward intelligent and personalized transformation.This study focuses on the digital innovation and industrial upgrading of Yaozhou Kiln ceramic cultural and creative products,exploring the enabling mechanisms of AIGC in cultural gene mining,design reconstruction,and industrial chain optimization.Research demonstrates that AIGC,through deep learning and cross-modal generation technologies,achieves the digital translation and dynamic expression of Yaozhou Kiln cultural symbols.It constructs intelligent dissemination and immersive experience pathways,forming a full-chain industrial upgrade model that provides theoretical and practical support for the digitalization of intangible cultural heritage.
作者
任肇
刘宗明
谢良喆
REN ZHAO;LIU ZONGMING;XIE LIANGZHE
出处
《设计》
2025年第13期38-42,共5页
Design
基金
2025年度陕西省哲学社会科学专项青年项目(2025QN0464)
2023年国家资助博士后研究人员计划B档(GZB20230396)
2024年陕西省博士后科研项目资助(2024BSHSDZZ001)。
关键词
AIGC
耀州窑
文创产品
数字化设计创新
产业升级
AIGC
Yaozhou Kiln
Cultural and creative products
Digital design innovation
Industrial upgrading
