摘要
随着电子商务的兴起,基于在线双边市场的冷链物流运输服务采购日益发展,价格、运输时间和服务质量等属性是托运人选择运输服务的重要因素。现有运输服务采购机制较少将上述多属性需求引入实时交易的动态环境且忽略交易成本。为解决该问题,设计了考虑交易成本的多属性在线双边拍卖机制。理论分析表明,该机制在追求社会福利最大化的基础上,不仅满足托运人的多属性要求,还满足个体理性、弱预算平衡和运输平衡,同时,能引导交易双方报告真实的私人价值,以及进入、离开拍卖平台的时间。最后,算例分析结果表明,该机制在运输服务配置上富有效率。所提出的机制满足双边市场中交易个体的属性偏好和在线环境的交易需求,为实现公平、高效的冷链物流运输服务采购提供有效参考。
With the rise of e-commerce,the procurement of cold chain logistics transportation services based on the online double market is increasingly developing.The attributes of price,transportation time and service quality have become important factors for shippers to choose transportation services.Nevertheless,existing procurement mechanisms for transportation services rarely incorporate multi-attribute demand into the dynamic environment of real-time transactions and ignore transaction costs.To solve this problem,a multi-attribute online double auction mechanism considering transaction costs is designed.For the demand of shippers with price attribute and non-price attribute in the online"many-to-many"market,first,the model for maximizing social welfare is established.Second,the allocation rule and payment rule to obtain multi-attribute online double auction mechanism are designed.Afterward,the characteristics of the mechanism are analyzed by theory and the performance of the mechanism is verified by a numerical example.Theoretical analysis shows that on the basis of pursuing the maximization of social welfare,this mechanism not only satisfies the multi-attribute requirements of shippers,but also satisfies individual rationality,weak budget balance and transportation balance.Furthermore,this mechanism can induce agents to report their true private values,arrival time and departure time.Finally,a numerical example analysis shows that the mechanism is efficient in the allocation of transportation services.The proposed mechanism satisfies the attribute preferences of transaction individuals in the double market and the transaction needs of the online environment,providing an effective reference for achieving fair and efficient procurement of cold chain logistics transportation services.
作者
王雅娟
聂炎炎
王先甲
Wang Yajuan;Nie Yanyan;Wang Xianjia(School of Management,Wuhan University of Science and Technology,Wuhan 430081,China;Research Center for Service Science and Engineering,Wuhan University of Science and Technology,Wuhan 430081,China;School of Economics and Management,Wuhan University,Wuhan 430072,China)
出处
《中国管理科学》
北大核心
2025年第7期253-261,共9页
Chinese Journal of Management Science
基金
国家自然科学基金项目(71601150,72031009)
国家社会科学基金重大项目(20&ZD058)。
关键词
运输服务采购
冷链物流
在线双边拍卖
多属性
交易成本
transportation services procurement
cold chain logistics
online double auction
multi-attribute
transaction costs
