摘要
数字化转型本质上是基于数字技术的业务与组织重构,因而是发展新质生产力的关键。尽管企业纷纷尝试数字化转型,但是多数企业尚未取得显著转型成效。主要原因之一是实施模式不当,由信息技术部门或数字化部门主导,难以对症下药和及时响应业务需求。本研究聚焦于业务部门主导实施的数字化转型新模式,以组织学习为理论视角,通过单案例研究剖析其过程,主要有以下研究发现。第一,业务部门可以通过搜索外部经验、集体转译方案、自助开发实验和持续衍生应用等4项关键活动,逐步提升转型认知和能力,最终成功实现数字化转型。第二,业务部门主导实施转型离不开高管和信息技术部门的赋能。尤其是,信息技术部门需要提供低代码和生成性数字平台,从而降低业务部门学习数字技术并实施转型的门槛。本研究提出的业务部门主导模式,显著拓展了现有文献对数字化转型实施的认识,揭示了业务部门的新行为逻辑以及部门间的新型分工协作关系,为数字化转型研究与实践提供了创新性理论贡献和重要启示。
As the reformation of businesses and organizations based on digital technologies,digital transformation(DT)is crucial for devel-oping new quality productive forces.Despite widespread efforts by firms to pursue DT,most firms have not yet gained significant outcomes.A key reason lies in inappropriate implementation modes led by information technology(IT)departments or digital units,which are difficult to de-liver targeted solutions or respond promptly to business needs.This case study examines a new mode of DT implementation led by business de--partments,based on the organizational learning perspective.Our findings reveal that business departments can gradually enhance their DT cog-nition and capabilities by undertaking four key activities:searching for external experience,collectively translating initiatives,self-development experimentation,and continuously deriving applications,which result in successful DT.Moreover,business-departments-led DT is enabled by top management and the IT department.In particular,the IT department needs to provide low-code and generative digital platforms to lower the threshold for business departments to learn digital technologies and implement DT.This study significantly extends existing understandings of DT,revealing new behavioral logic of business departments and inter-departmental cooperation relationships in implementing DT.It pro-vides novel contributions and implications for both the theory and practice of DT.
作者
邹楠
马冲
毛基业
Zou Nan;Ma Chong;Mao Jiye(School of International Trade and Economics,University of International Business and Economics;Business School,University of International Business and Economics;School of Entrepreneurship and Management,ShanghaiTech University)
出处
《管理世界》
北大核心
2025年第8期18-39,共22页
Journal of Management World
基金
国家自然科学基金“数字中台技术的能力构建过程与商业价值研究”(批准号:72072181)
国家自然科学基金地区项目“数字化转型中的组织惰性研究:高管认知和资源编排视角”(批准号:72462023)的资助
对外经济贸易大学中央高校基本科研业务费专项资金“基层业务员工主导实施数字化转型的过程研究——基于注意力基础观和组织学习视角”(批准号:23QD02)。
关键词
数字化转型
组织学习
案例研究
digital transformation
organizational learning
case study
