摘要
知识付费平台书籍解说类节目的创作,本质上是对原作品的解构、重组、再诠释,并形成独立于原作品表达的过程。其既对原作品具有依附性,又在原作品的基础上兼具创新性。与传统书评的学术化传播路径不同,这种“讲书”模式依托数字媒介的多模态叙事与即时反馈机制,更易形成规模化市场,但也更难以把握对原作品的“表达复现”程度,从而可能涉及著作权法的多重权属争议,增加商业侵权风险。书籍解说内容是否构成具有独创性的新作品,需依据“思想表达二分法”判断其对原作品的复现层级,复刻案例体系、核心方法论框架均有可能触及表达侵权;对具有转换性使用的二次创作(如深度评论或结构重组)需通过“三步检验法”评估其是否实质性替代原作品,以判定具体问题下合理使用制度的适用边界。传统行业的新业态宜动态界定不同作品类型的保护范围,以平衡知识传播效率与版权保护需求,从而为数字出版新业态提供规范指引。
In the midst of a technological revolution centered on internet and digital technology,traditional publishing is experiencing significant transformation,giving rise to"book interpretation"programs on knowledge payment platforms,exemplified by"Fan Deng’s Book Club"(樊登读书).These programs represent a new publishing form and model that utilizes"storytellers'"secondary creation to transform complex and abstruse book content into easily understandable and shareable audio-visual products,effectively meeting the public's demand for efficient knowledge acquisition in a fast-paced era.However,this business model,built upon original works,faces potential copyright law disputes due to its distinct creation methods,dissemination channels,and commercial objectives,necessitating clear legal boundaries.The development of book interpretation programs on knowledge payment platforms fundamentally involves deconstructing,reorganizing,and reinterpreting original works,creating an independent expression that both depends on and innovates beyond the source material.Unlike the academic dissemination path of traditional book reviews,this"book-telling"model leverages the multi-modal narration and instant feedback mechanisms of digital media,facilitating market scalability while complicating control over the"expression reproduction"of original works,thereby potentially raising multiple copyright ownership concerns and commercial infringement risks.Determining whether book interpretation content constitutes an original work requires judgment based on the"idea-expression dichotomy"regarding its reproduction level of the original works.Replication of case systems or core methodological frameworks may constitute expression infringement.For derivative works involving transformative use(such as in-depth commentary or structural reorganization),assessment through the"three-step test"is essential to determine whether they substantially replace the original work and to ascertain the boundaries of fair use application in specific contexts.Concurrently,knowledge payment platforms,as responsible entities for content dissemination,must implement robust copyright governance mechanisms,including the legitimacy of the authorization chain,the reasonableness of content review processes,and dissemination risk control.Platforms should enhance creative process oversight to ensure that derivative works add value through theoretical extension and case innovation,rather than pursuing traffic-driven content.In the context of technology-enabled new forms and models of publishing,legal applications must balance creative incentivization with knowledge dissemination to promote both cultural innovation and copyright protection.Copyright regulations for"book-telling"programs should avoid overly broad interpretations of"expression"while preventing excessive expansion of fair use that could compromise the interests of creators.New forms and models in traditional industries should dynamically define the scope of protection for different types of works to balance knowledge dissemination efficiency with copyright protection needs.Analysis of book explanation programs'content production mechanisms on knowledge payment platforms reveals the fundamental tension between the demands of cultural dissemination and protection under technological empowerment,thereby offering insights for judicial standards and industry guidance for new forms and models.
作者
由理
YOU Li(East China University of Political Science and Law,Intellectual Property School,200016,Shanghai,China)
出处
《科技与出版》
北大核心
2025年第7期110-124,共15页
Science-Technology & Publication
基金
国家社科基金重大项目“媒体融合中版权理论与运营研究”(19ZDA331)。
关键词
出版新业态
二次创作
改编权
转化性使用
市场替代
new forms and models of publishing
derivative works
right of adaptation
transformative use
market substitution
