摘要
当前畜牧业快速发展,增加了对饲料产品的需求量。同时,随着消费者消费理念的改变,对饲料安全与品质要求日益提升。在此背景下,饲料产品包装不仅是简单的容器,也汇集多种功能,如保护产品、便于运输、展示企业形象等。包装是饲料产品的重要组成部分,在日益激烈的饲料市场竞争环境下,包装设计不仅影响产品存储与保护效果,还成为提高市场竞争力的重要因素。文章基于创新理念,探讨饲料产品包装多元化设计的必要性和具体方法,旨在促进饲料企业可持续发展。
The rapid development of animal husbandry has increased the demand for feed products.At the same time,with the change of consumers'new consumption concept,the safety and quality of feed products are constantly improved.In this context,feed products are not only simple containers,but also integrate multiple functions,such as protecting products,facilitating transportation and displaying corporate image.Packaging is an important part of feed products.In the increasingly fierce competition environment of the feed market,packaging design not only affects the effect of product storage and protection,but also becomes an important factor to improve market competitiveness.Based on the innovative idea,this paper discusses the necessity and specific methods of diversified design of feed product packaging,aiming at promoting the sustainable development of feed enterprises.
作者
徐光裕
XU Guangyu(Henan Light Industry Vocational College,Zhengzhou,Henan Province 450052,China)
出处
《中国饲料》
北大核心
2025年第14期157-160,共4页
China Feed
基金
2023年河南省哲学社会科学规划一般项目(2023BYS039)。
关键词
创新理念
饲料产品
包装
多元化设计
innovative ideas
feed products
packaging
diversified design
