摘要
随着畜牧业的持续发展,饲料作为支撑畜牧业稳定发展的关键环节,饲料企业的品牌建设与营销策略迎来了新的发展机遇与挑战。本文讨论了新媒体在饲料企业品牌建设与营销中的优势,分析了饲料企业在实际运营过程中面临的竞争加剧、营销方式落后、专业人才缺乏以及线上线下融合难度大等困境,并针对这些问题提出了切实有效的应对措施,旨在帮助饲料企业有效利用新媒体平台提升品牌影响力。
With the continuous development of animal husbandry,feed,as a key link supporting the stable development of animal husbandry,has brought new development opportunities and challenges to the brand building and marketing strategies of feed enterprises.This article discusses the advantages of new media in brand building and marketing of feed enterprises,analyzes the difficulties faced by feed enterprises in actual operation,such as intensified competition,outdated marketing methods,lack of professional talents,and difficulty in integrating online and offline,and proposes practical and effective measures to help feed enterprises effectively utilize new media platforms to enhance brand influence.
作者
蔡永强
CAI Yongqiang(Henan Vocational Institute of Arts,Zhengzhou,Henan Province 451464,China)
出处
《中国饲料》
北大核心
2024年第8期92-95,共4页
China Feed
关键词
新媒体
饲料企业
品牌建设
营销策略
new media
feed enterprises
brand building
marketing strategy
