摘要
数字化赋能红色文化的传播与传承已实现线上资源与线下实体相互融通促进。建设成果颇丰的数字化红色文化资源是否真正得到了学习者的使用,影响学习者使用的因素又是什么,目前还没有被充分关注。鉴于此,文章以高校在读本科生为样本,以整合技术接受与使用模型(UTAUT)为理论框架,形成问卷,运用结构方程模型,挖掘绩效期望、努力期望、社群影响、促成条件对高校学生使用数字化红色文化资源这一行为及意愿的影响关系。研究结果显示,绩效期望、社群影响会显著影响行为意愿,绩效期望、努力期望、促成条件会显著影响使用行为,行为意愿对使用行为无显著影响。最后,文章提出未来数字化红色文化资源建设和推广的建议,以期助力数字化资源优质化发展。
The dissemination and inheritance of red culture,empowered by digital technologies,has established a synergistic integration between online resources and offline entities.However,despite substantial progress in the development of digital red cultural resources,fundamental questions remain underexplored:whether these resources are genuinely utilized by learners and what factors influence their adoption.To address this gap,this study is grounded in the Unified Theory of Acceptance and Use of Technology(UTAUT)as its theoretical framework,a questionnaire survey was administered to undergraduate students in higher education institutions,and structural equation modeling(SEM)was employed to analyze the relationships among performance expectancy,effort expectancy,social influence,facilitating conditions,behavioral intentions,and using behavior of digital red cultural resources.The findings reveal that performance expectancy and social influence significantly affect behavioral intentions,while performance expectancy,effort expectancy,and facilitating conditions directly influence using behavior.Notably,behavioral intention does not exhibit a statistically significant impact on using behavior.Based on these results,the study proposes actionable recommendations for improving the development and promotion of digital red cultural resources,aiming to support the high-quality evolution of digital educational tools.
作者
崔向平
唐甜
赵春晖
CUI Xiangping;TANG Tian;ZHAO Chunhui(Institute of Higher Education/Red Culture Inheritance Research Center,Lanzhou University,Lanzhou,730000,China)
出处
《高等理科教育》
2025年第4期69-78,共10页
Higher Education of Sciences
基金
中共甘肃省委教育工委、中共甘肃省委宣传部2024年学校思想政治工作研究课题“甘肃省红色教育资源的数字化建设及应用研究”(项目编号:2024XXSZGZYBKT03)。
关键词
大学生
数字化红色文化资源
影响因素
思政教育
undergraduate students
digital red cultural resources
influencing factors
ideological and political education
