摘要
在过去跨文化流动相对受限、跨国数字平台生态有待成熟的背景下,桥接社群为文化国际传播提供了具体而微的实践空间。但传统意义上的桥接社群概念主要在国家和民族层面定义文化,强调社群内的共享身份和社群外的稳定边界,导致其难以被有效整合进当前文化国际传播的总体结构。同时,当下国际传播语境中日益频繁的跨文化流动和不断兴起的世界平台凸显出以个体互动实现区隔超越的可能性,这为桥接者身份的文化定义和社群描摹拓展出新的内涵。因此,本文认为应当从生活化的文化定义、异质化的社群生态和流动化的社群边界着手,将桥接社群延伸至参与跨文化交往中文化符号交换和意义再生产的更广泛意义上的个体。这一再界定导向了认知层面和物质层面的日常化桥接情境的全新建构,旨在促成一种不断迈向日常化的文化国际传播实践变革。
Under the historical context where cross-cultural mobility was relatively constrained and the ecosystem of transnational digital platforms remained underdeveloped,the concept of bridging community has provided more concrete and nuanced practical spaces for international cultural communication.However,traditional conceptualization of bridging community,which mainly defines culture at national and ethnic levels while emphasizing shared identities within communities and stable boundaries between ingroups and out-groups,struggles to integrate effectively into the overarching structure of international cultural communication.Concurrently,increasingly frequent cross-cultural flows and emerging global platforms in today's international communication landscape transcend divides through individual interactions,expanding new dimensions for redefining bridging agents'cultural identities and reimagining community configurations.Consequently,this paper argues for redefining bridging community through three lenses:the everydayness of cultural definitions,the heterogeneity of community ecology,and the fluidity of community border.Thus,bridging community should be conceptualized as individuals engaged in broader contexts of cultural symbol exchange and meaning reproduction during crosscultural encounters.This redefinition points to the novel construction of everydayization bridging situations at both cognitive and material dimensions,which aims to catalyze a transformative shift toward everydayization practices within international cultural communication.
作者
何天平
严梓瑄
He Tianping;Yan Zixuan
出处
《新闻春秋》
2025年第3期59-67,共9页
Journalism Evolution
基金
国家社科基金青年项目“数字视听技术赋能中华优秀传统文化国际传播创新研究”(项目编号:24CXW001)的阶段性成果。
关键词
桥接社群
文化国际传播
跨文化
日常化
情境
Bridging community
International cultural communication
Cross culture
Everydayization
Situation
