摘要
新时代实现冰雪经济高质量发展是推进体育产业高质量发展、加快建设体育强国的重要举措。本研究运用文献资料法、逻辑分析法,探究新时代冰雪经济高质量发展的现实基础,剖析其存在的问题挑战,并提出推进策略。研究发现,新时代冰雪经济高质量发展在治理能力、细分业态、产业整体发展、消费市场方面均已具备了坚实的现实基础,但仍面临总规模有限、治理水平需进一步提高、区域发展不够均衡、创新能力薄弱、高品质冰雪产品服务供给不足、经营主体活力不强等问题挑战。基于此,提出推进策略:加强要素支撑,保障冰雪经济总量增长;强化环境保障,提高冰雪经济治理水平;统筹规划布局,推动冰雪经济区域协调发展;加大创新力度,推动冰雪产业结构优化升级;聚焦消费需求,提高冰雪产品供给质量;加快经营主体培育,激发冰雪企业经营活力。
Achieving the high-quality development of the ice and snow economy in the new era is an important initiative to promote the high-quality development of sports industry and accelerate the construction of a sports power.Using the methods of literature and logical analysis,this paper explores the realistic basis for the high-quality development of the ice and snow economy in the new era,analyzes its existing challenges and proposes promotion strategies.It is found that the high-quality development of ice and snow economy in the new era has solid practical foundations in terms of governance ability,subdivision of business formats,overall industrial development and consumer market,but it is still faced with some challenges such as limited overall scale,governance level to be further improved,unbalanced regional development,poor innovation ability,insufficient supply of high-quality products and services,and weak vitality of business entities.Accordingly,the promotion strategies are proposed to strengthen the support of factors to ensure the growth of the total economic output of ice and snow economy,to strengthen environmental guarantee to improve the level of ice and snow economic governance,to coordinate planning and layout to promote the coordinated development of ice and snow economic regions,to intensify innovation to promote the optimization and upgrading of the ice and snow industry structure,to focus on consumer demands to improve the supply quality of ice and snow supply,and to accelerate the cultivation of business entities to stimulate the vitality of snow and ice business operations.
作者
王兆红
李静
WANG Zhaohong;LI Jing(College of Physical Education and Sports,Beijing Normal University,Beijing 100875,China)
出处
《沈阳体育学院学报》
北大核心
2025年第3期114-121,共8页
Journal of Shenyang Sport University
基金
国家社会科学基金重点项目(22ATY003)。
关键词
冰雪经济
冰雪产业
冰雪运动
冰雪消费
高质量发展
ice and snow economy
ice and snow industry
ice and snow sports
ice and snow consumption
high-quality development
