摘要
随着低空经济的迅速崛起和政策红利的不断释放,低空物流作为“低空经济+物流”的新兴应用模式,受到广泛关注。基于演化博弈理论,构建了物流企业与顾客在低空物流服务采纳过程中的动态博弈模型,深入分析了双方在有限理性条件下的策略选择机制及其演化规律,揭示了影响物流企业与顾客采纳低空物流服务策略的内在机制,并通过局部稳定性分析确定了系统可能达到的均衡状态。研究结果表明,低空物流服务的采纳行为受到物流企业固定成本、顾客支付成本、机会损失以及政府政策协同调控等关键因素的显著影响。推动系统向全采纳稳定状态转变的关键在于有效降低物流企业的固定成本、提升顾客所获附加收益以及优化政策协同机制;反之,较高的固定成本、机会损失和顾客支付成本则会显著阻碍低空物流服务的推广。针对研究结果,从政府、企业与顾客三个层面提出了相应的政策建议。该研究不仅为低空物流服务的市场化推广提供了理论支持,也为政府制定空域管理与激励政策、企业设计差异化服务策略提供了实践指导。通过协调多方利益主体的决策行为,为推动低空物流服务的规模化应用和低空经济的高质量发展提供了新的理论视角和实践路径。
With the rapid rise of the low-altitude economy and the continuous release of policy incentives,lowaltitude logistics,as an emerging application model with the integrated“low-altitude economy+logistics”paradigm,has attracted widespread attention.This paper,based on the evolutionary game model,constructs a dynamic game model logistics enterprises and customers in the adoption process of low-altitude logistics services.The model conducts an in-depth analysis of the strategy selection mechanisms and evolutionary patterns of both parties under conditions of bounded rationality and reveals the intrinsic mechanisms influencing the adoption strategies of both logistics enterprises and customers.Through local stability analysis,the study identifies the potential equilibrium states of the system.The results indicate that the key to driving the system towards a full-adoption stable state lies in effectively reducing the fixed costs borne by logistics companies,enhancing the additional benefits accrued to customers,and optimizing policy coordination mechanisms,which are the crucial factors impacting the adoption behavior.Conversely,high fixed costs,opportunity losses,and customer payment costs significantly impede the promotion of low-altitude logistics services.This research not only provides a theoretical foundation for the market-oriented promotion of low-altitude logistics services but also offers practical guidance for governments in formulating airspace management and incentive policies,as well as for enterprises in designing differentiated service strategies.In summary,this coordinated study on the decision-making behaviors of multiple stakeholders with new theoretical perspectives and practical pathways is expected to promote the large-scale application of low-altitude logistics services and foster high-quality development of the low-altitude economy.
作者
董绍增
DONG Shaozeng(Jiangsu Ocean University,Lianyungang,Jiangsu 222005,China)
出处
《物流技术》
2025年第4期61-72,共12页
Logistics Technology
基金
2024年度广东省社科规划共建课题“广东省海洋经济高质量发展监测评估与优化路径研究”(GD24XYJ24)。
关键词
低空物流
物流企业
顾客
采纳行为
演化博弈
技术扩散
low-altitude logistics
logistics enterprises
customers
adoption behavior
evolutionary game
technology diffusion
