摘要
文旅融合不仅以“产业之兴盛”为经济社会高质量发展注入强劲动力,更以“文化之繁荣”凝聚起文化自信的精神力量。黄河是中华民族的母亲河,是中华文明的重要发源地。陕西省内黄河流域文旅资源丰富,具有较好的文旅融合开发潜力,当前存在生态环境脆弱,地区经济发展不均衡,文化赋能旅游业发展的新业态、新模式、新产品占比低,文旅IP化产业链不健全,文旅品牌传播力不足等突出问题。实现陕西黄河流域文旅融合高质量发展,要坚持保护优先、绿色发展这一根本原则,立足消费升级驱动产业升级这一根本逻辑,坚持走特色化、精品化发展道路,加强生态保护和生态修复,深化文化资源挖掘,强化科技赋能激活文旅产业发展新动能,加快培育新业态、新产品,打造特色文旅品牌,构建“文旅+”全产业链发展新格局,稳步实现文旅要素重组、功能叠加、产品迭代和业态创新。
The integration of culture and tourism not only injects strong impetus into high-quality economic and social development through the prosperity of industries,but also consolidates the spiritual power of cultural confidence through the prosperity of culture.The Yellow River is the mother river of the Chinese nation and an important birthplace of Chinese civilization.The Yellow River Basin in Shaanxi Province is rich in cultural and tourism resources,with good potential for integrated development of culture and tourism.Currently,there are prominent problems such as fragile ecological environment,uneven regional economic development,low proportion of new formats,new models,and new products that empower the development of tourism industry through culture,incomplete cultural and tourism IP industry chain,and insufficient dissemination of cultural and tourism brands.In the new era,to achieve high-quality development of cultural and tourism integration in the Yellow River Basin of Shaanxi,we must adhere to the fundamental principle of prioritizing protection and green development,and the fundamental logic of driving industrial upgrading based on consumption upgrading.We must adhere to the path of characteristic,boutique,and distinctive development,strengthen ecological protection and restoration,deepen cultural resource exploration,and enhance technological empowerment to activate new driving forces for the development of the cultural and tourism industry.We must accelerate the cultivation of new formats,new products,and the creation of distinctive cultural and tourism brands,build a new pattern of"cultural and tourism+"full industry chain development,and steadily achieve the restructuring of cultural and tourism elements,functional superposition,product iteration,and business innovation.
作者
刘国强
LIU Guoqiang(College of Literature,Hefei Normal University,Hefei 230061,Anhui,China)
出处
《安康学院学报》
2025年第1期7-12,共6页
Journal of Ankang University
基金
2022年内蒙古自治区高等学校人文社会科学重点研究基地——黄河几字弯文化传播创新研究基地年度开放课题“黄河几字弯文化协同保护与高质量发展研究”(JZW2022013)
2023年度合肥市哲学社会科学规划项目“文化消费升级视域下合肥市发展文化产业路径研究”(HFSKYY202318)。
关键词
陕西省
黄河
文旅融合
高质量发展
路径
Shaanxi province
the Yellow River integration of culture and tourism
high quality development
path
