摘要
文化与旅游的融合发展有3种模式:其一是文化产业交叉式融合模式;其二是文化产品嵌入式融合模式;其三是文化符号渗入式融合模式。我国文旅融合经历了文化搭台——经济唱戏、文旅联动—文化产业化、文旅一体—产业文化化3个阶段。涪陵文旅融合发展还处在初级阶段后期或中级阶段初期,其主要特点表现为:旅游经济增速迅猛,但文化附加价值不高;旅游发展活力增强,但文旅产业份额不足;市场影响初步形成,但"地域"文化彰显力不足。只有资源融合、技术融合、功能融合和界域融合的4位一体才能真正实现文旅深度融合发展。从长远来讲,涪陵文旅融合发展需要做好3个转变:从政府主导型向市场主导型转变、从产品碎片化向产业系统化转变、从空间分散化向路线精品化转变。
Tourism integrates culture in the aspects of cultural industry, cultural products and cultural symbols. The integration in China has gone through three stages: economic advancement affiliating to culture, industrialized culture and cultural industry. The integrative development of Fuling' s culture and tourism, at the late stage of the primary or the early phase of the middle, is characteristic of rapidly increased tourist economy with little—valued culture affiliated, boosted tourist development vitality with limited cultural and industrial share and newly—formed market influence with insufficient expression of regional culture. The deep integration cannot be achieved until resources, technology, functions and regions interplay with each other. From a long—term perspective, the integrative development of Fuling's culture and tourism should transform government—dominance into market—dominance, product fragments into industrial systematization, and spacial dispersion into centralization.
出处
《长江师范学院学报》
2017年第6期38-45,141,共8页
Journal of Yangtze Normal University
基金
国家社科基金项目“云贵川特色小镇同质化问题调查与差异化策略研究”(17BMZ099)
重庆市教委人文社科规划项目“武陵山区特色村寨建设的实践路径研究”(16SKGH183)
中国博士后基金项目“连片特困地区特色文化产业扶贫问题研究”(2015M582485)
关键词
文旅融合
实践路径
涪陵
integration of culture and tourism
practice route
Fuling
