摘要
文旅体融合是世界马运动产业发展的趋势。采用文献资料法、实地调查法和专家访谈法对武汉市马运动产业文旅体融合发展进行了研究。研究认为,基于产业关联理论和资产通用性理论基础,以及居民消费升级和城市发展的需要、马运动产业发展内在要求,马运动产业须融合发展。武汉市马运动产业在赛事影响力、基础设施建设、产业支撑保障、产业主体规模等方面取得了一定的成绩,同时还存在着赛事综合带动效应不强、产业链衔接不紧密、产业跨界融合不充分等挑战。在此基础上,提出应依托速度赛马和马术赛事创建文旅体融合新平台,通过马运动博物馆、历史资源等载体传播马文化,开发文体旅特色产品、规划布局特色项目等促进武汉市马运动产业文旅体深度融合发展。
The integration of culture,tourism and sports is a global trend in the development of the equestrian sports industry.By way of literature review,field investigation and expert interviews,this paper studies the integrated development of culture,tourism and sports of the equestrian sports industry in Wuhan.The research highlights that(1)based on the industrial correlation theory and asset generality theory,as well as the needs of consumer upgrading and urban development,the equestrian sports industry must pursue integrated development;(2)the equestrian sports industry in Wuhan has achieved certain accomplishments in aspects such as the event influence,infrastructure construction,industrial support,and the scale of industry participants;(3)however,challenges remain,including weak comprehensive driving effects of competitions,loose connections in the industrial chain,and inadequate cross-industry integration.To address these challenges,the study suggests creating new platforms for the integration of culture,tourism and sports based on speed horse racing and equestrian events.It also recommends utilizing equestrian museums and historical resources to promote equestrian culture,developing culturally unique products,and planning distinctive projects to pursue deeper integrated development of culture,tourism and sports of the equestrian sports industry.
作者
刘芳枝
徐剑
谈偲偲
LIU Fang-zhi;XU Jian;TTAN Cai-cai(Wuhan Business University,Wuhan,Hubei,430056,China;Orient Lucky Horse Industry(Wuhan)Ltd.,Wuhan,Hubei,430040,China)
出处
《武汉商学院学报》
2024年第6期27-32,共6页
Journal of Wuhan Business University
基金
国家体育总局文化发展中心政策咨询研究项目《武汉市马术运动文化建设的高校协同案例研究》(项目编号:202423)。
关键词
马运动产业
文旅体融合
武汉
equestrian sports industry
integration of culture,tourism and sports
Wuhan
