摘要
品牌形象反映了客户对产品的评价和认知,好的品牌形象能帮助企业扩大市场影响力,提高产品销量,助力企业的可持续发展。为此,饲料企业要注重品牌形象的塑造和维护。特别是在新媒体环境下,信息传播方式、媒介形态、受众群体明显变化。饲料企业要积极利用新媒体的诸多优势,为饲料企业品牌形象的传播创造良好条件。
Brand image reflects customers'evaluation and recognition of products.A good brand image can help enterprises expand market influence,improve product sales,and assist enterprises in sustainable development.Therefore,feed enterprises should pay attention to shaping and maintaining their brand image.Especially in the new media environment,there have been significant changes in information dissemination methods,media forms,and audience groups.Feed enterprises should actively utilize the advantages of new media to create good conditions for the dissemination of their brand image.
作者
张艳萍
ZHANG Yanping(College of Art,Zhengzhou Shengda University,Zhengzhou,Henan Province 451191,China)
出处
《中国饲料》
北大核心
2023年第16期114-117,共4页
China Feed
关键词
新媒体
饲料企业
品牌形象
传播
创新
new media
feed enterprises
brand image
communication
innovate
