摘要
在数字经济背景下,新媒体作为信息传播的新兴载体,正在重塑产业经济的传播格局。对于饲料企业而言,愈发激烈的市场竞争提高了获客成本和获客难度。传统的信息传播模式难以满足精准营销和多样化互动的现实需求。本文分析了新媒体在信息传播中的优势,深入探讨新媒体赋能饲料企业信息传播的内在逻辑及实践路径,以期助力饲料企业精准定位目标客户群体,并建立一套低成本、高效率的信息传播体系,切实提高饲料企业的知名度和影响力。
In the context of the digital economy,new media,as an emerging carrier of information dissemination,is reshaping the communication pattern of the industrial economy.For feed companies,increasingly fierce market competition continues to increase the cost and difficulty of acquiring customers.The traditional information dissemination model is difficult to meet the practical needs of precision marketing and diversified interaction.This article analyzes the advantages of new media in information dissemination,and explores in depth the internal logic and practical path of empowering feed enterprises with information dissemination through new media,in order to help feed enterprises accurately locate their target customer groups and establish a low-cost and efficient information dissemination system,effectively improving the visibility and influence of feed enterprises.
作者
刘媛
LIU Yuan(School of Law and Media,Zhengzhou University of Economics and Business,Xinzheng,Henan Province 451191,China)
出处
《中国饲料》
北大核心
2025年第14期105-108,共4页
China Feed
关键词
新媒体
饲料企业
信息传播
内在逻辑
实践路径
new media
feed enterprises
information dissemination
intrinsic logic
practical path
