摘要
对于产品来说,包装设计是非常重要的环节,不仅能够直观的突显出产品的类型,还能够让消费者感受到设计的用心和特点。面对如今激烈的市场竞争,企业可通过精美的包装,结合不同包装设计的理念,能够设计出吸引消费者目光的包装设计,以此来推动产品销售额的提升。而对于包装设计来说,当下对于传统视觉符号的应用极其重视,随着我国综合实力不断提升,企业在产品包装设计方面,更加重视传统文化的推广。本文以传统视觉符号在包装设计的应用为题探究其在包装设计中的应用,丰富相关研究理论。
For the sale of products,its packaging design is a very important link.It can not only intuitively highlight the type of products,but also make consumers feel the intention and characteristics of design.In the face of today’s fierce market competition,enterprises can design packaging designs that attract consumers’ attention through exquisite packaging and combined with different packaging design concepts,so as to promote the improvement of product sales.As for the packaging design,we attach great importance to the application of traditional visual symbols.With the continuous improvement of China’s comprehensive strength,enterprises pay more attention to the promotion of Chinese traditional culture in product packaging design.In this regard,this paper takes the application of traditional visual symbols in packaging design as the topic to explore its application in packaging design,so as to enrich relevant research theories.
作者
于梅雪
王金凤
YU Mei-xue;WANG Jin-feng(Qingdao Hengxing University of Science and Technology,Qingdao 266041,China)
出处
《绿色包装》
2022年第10期87-90,共4页
Green Packaging
关键词
传统视觉符号
包装设计
文化载体
traditional visual symbols
packing design
cultural carrier
