摘要
应用型本科院校如何培养“应用型”人才,实践教学是关键。市场营销学是一门实践性很强的课程,在教学工作中,仍有一些实践教学问题需要探索解决。因此,本文以安徽师范大学皖江学院为例,对其市场营销学实践教学进行了研究,并从教学目标、教学内容、教学方法、教学条件及教学考核五个方面提出了相应的改进对策,构建实践教学体系。
About how to train applied talents,practical teaching is the key to the applied undergraduate colleges.Marketing is a highly practical course,but some practical teaching problems need to be solved.Therefore,it is necessary to put forward corresponding improvement measures from five aspects,such as teaching goal,teaching content,teaching method,teaching condition and teaching assessment,in order to construct a practical teaching system.
作者
袁素红
YUAN Suhong(Wanjiang College of Anhui Normal University,Wuhu 241008)
出处
《吉林农业科技学院学报》
2020年第2期121-124,共4页
Journal of Jilin Agricultural Science and Technology University
基金
安徽师范大学皖江学院教学质量工程项目(WJJY-201902)
安徽省教育厅自然科学重点项目(KJ2017A823)。
关键词
应用型本科院校
市场营销学
实践教学
applied undergraduate colleges
Marketing
practical teaching
applied type
