摘要
在国际市场营销课程教学过程中,教学方式较为传统,缺乏启发式、互动式的教学,不利于学生主体作用的发挥。在"互联网+"的背景下,借助互联网资源,将互联网与教学方式相结合,利用现代化教学手段,对其教学方式进行探索,以提高人才培养的质量。
In the process of International Marketing course teaching,more traditional teaching methods,lack of heuristic interactive teaching,which is not conducive of students to play the main role.Under the background of“Internet+”,with the help of Internet resources,combined the Internet with teaching methods,used modern teaching methods to do the exploration,and raised the quality of personnel training.
作者
赵珈瑶
葛洪英
ZHAO Jiayao;GE Hongying(Jilin Agricultural Science and Technology University School of Economy Administration, Jilin 132101)
出处
《吉林农业科技学院学报》
2017年第1期106-108,共3页
Journal of Jilin Agricultural Science and Technology University
关键词
互联网+
教学方式
改革
“Internet +”
teaching methods
reform
