摘要
综合运用文献调查、归纳演绎、系统比较等方法,在厘清中医药文化品牌的内涵及外延基础上,对中医药文化品牌的定义进行了界定和阐释。通过厘清中医药文化品牌及其与品牌、文化品牌、中医药文化相关概念之间的关系,较全面地把握其特征,从宏观及微观视角探讨中医药文化品牌事物的范围,并提出以主体和层次作为横纵轴的分类方法。
The literature survey,inductive deduction,and systematic comparison were comprehensively used to define and explain the definition of traditional Chinese medicine(TCM)cultural brand on the basis of clarifying the connotation and extension of TCM cultural brand.By clarifying the relationship between the TCM cultural brand and brand,cultural brand,and TCM culture,we should grasp its characteristics more comprehensively,explore the scope of TCM cultural brand from the macro and micro perspectives,and propose the classification method taking the subject and level as horizontal and vertical axis.
作者
廖映烨
王丽娟
李宁
LIAO Yingye;WANG Lijuan;LI Ning(College of Acupuncture,Moxibustion and Tuina Rehabilitation,Yunnan University of Chinese Medicine,Kunming,650500)
出处
《中医杂志》
CSCD
北大核心
2019年第24期2079-2082,共4页
Journal of Traditional Chinese Medicine
基金
云南省哲学社会科学规划项目(QN2017059)
关键词
中医药文化品牌
中医药文化
品牌
traditional Chinese medicine cultural brand
traditional Chinese medicine cultural
brand
