摘要
本文在分析省域文化品牌的内涵及建设意义的基础上,以山东为例,提出以下建设省域文化品牌的思路对策:分析自身文化资源,确立文化品牌打造的重点;研究确定本省文化品牌的整体定位;重点打造本省优势文化产业品牌;多措并举做大本省文化企业品牌;持续开展文化品牌宣传促销活动;实施省域文化品牌"走出去"战略;高度重视本省文化人才队伍建设。
Based on analyzing the meaning of provincially cultural brand and the significance of constructing provincially cultural brand, this paper, taking Shandong province as an example, raises a few countermeasures of constructing provincially cultural brand. These countermeasures include：analyzing their own cultural resources and determining the emphasis of constructing cultural brand; studying to determine the integrated orientation of provincially cultural brand; forming a famous provincially cultural brand; making continuously promotions for cultural brand; implementing the strategy of ＂going out＂ for provincially cultural brand; attaching a great importance to build cultural talent team.
出处
《北京行政学院学报》
CSSCI
北大核心
2010年第4期1-5,共5页
Journal of Beijing administration institute
关键词
省域文化品牌
思路与对策
山东
provincial
cultural brand
construction
culture industry
